If you want to reach buyers who work near the New Albany International Business Park without burning budget or risking compliance issues, you are in the right place. Many shoppers care about commute time and transportation options, especially when a major employment center is nearby. You can spotlight that convenience in a factual, fair-housing compliant way that attracts qualified interest and keeps your marketing clean. In this guide, you will learn what to say, what to avoid, how to verify SmartRide connections, and when to schedule open houses for maximum impact. Let’s dive in.
Why location messaging matters
Commute convenience is a top decision driver. If a home is minutes from the New Albany International Business Park or near a SmartRide or employer shuttle stop, that is valuable information. When you present these details clearly, you help buyers self-qualify and reduce wasted showings.
Keep your language neutral. Focus on minutes, miles, route names, and verified stop locations. Avoid implying that a home is suited for a specific demographic or life stage. This keeps your marketing compliant and builds trust.
Verify SmartRide and shuttle details
Before you publish any listing copy or graphics, confirm the facts. Routes, schedules, and operators can change.
Confirm operator and access
- Identify who runs the connection. It could be a city service, a regional transit agency, or an employer-only shuttle. If the Central Ohio Transit Authority is involved, check current route and service info directly on the COTA website.
- Clarify if the service is open to the public or limited to participating employers. State this accurately and ask buyers to confirm details with the operator.
Pin down stops and schedules
- Verify the nearest stop location by name and cross streets. Note whether it is a fixed stop or an employer campus stop that requires credentials.
- Confirm typical weekday frequencies and first-last runs. Include a note in your materials that schedules are subject to change and should be confirmed with the operator.
Check parking and walk routes
- Ask about parking rules near shuttle areas. Some lots are private or time-limited.
- Walk the path from the home to the stop. Note sidewalks, crossings, and approximate walk time in minutes.
Write fair-housing safe listing copy
You can highlight proximity to employers and transit while staying fully compliant. Use objective, verifiable facts.
Phrases to use
- “Approx. X-minute drive to New Albany International Business Park.”
- “Nearby SmartRide connection. Confirm current schedules with the operator.”
- “Bike-friendly route with sidewalks to nearby employment centers.”
- “Convenient rideshare pick-up and on-street parking.”
Phrases to avoid
- “Perfect for young professionals” or “ideal for families.”
- “Best for employees of [Company]” unless you have written permission and present it neutrally.
- Any language that suggests preference or exclusion based on protected classes.
For official guidance on fair-housing compliant advertising language, review HUD resources on the Fair Housing Act and the U.S. Department of Justice enforcement overview. The National Association of Realtors also publishes model language and best practices.
Sample description you can adapt
- “Minutes to New Albany International Business Park, roughly X–Y minute drive at typical peak times.”
- “Easy access to the SmartRide commuter stop at [landmark]. Please verify current routes and schedules with the operator.”
- “Sidewalks and bike-friendly streets connect the neighborhood to nearby shops and employment centers.”
- “Flexible showing windows available, including after work and weekends.”
Map and media that convert
Strong visuals help buyers understand the real convenience they are getting.
Build an annotated map
- Mark the property, the New Albany International Business Park, and the nearest SmartRide or shuttle stop.
- Add estimated travel times by car, bike, and on foot. Include a small legend and the date you verified the information.
Photos and video ideas
- A short clip of the route from the home to the stop, focusing on sidewalks and crossings.
- A street-level photo of the stop signage, if public and permitted.
- A wide shot showing the property’s orientation to the business park. Use drone photography only if allowed.
- Avoid photos that feature people in ways that imply preference for any demographic group.
Interactive commute tools
- Embed a directions widget so shoppers can test their own travel times. Note that times vary by time of day and conditions.
- Include a small caption: “Schedules and travel times vary. Confirm details with the transit operator.”
Time open houses to transit
You can increase foot traffic by aligning with typical commute patterns while keeping traffic and parking safe and manageable.
Best windows for showings
- Weekday evening open houses: 5:30–7:30 PM. This window captures after-work traffic without colliding with the sharpest rush.
- Weekend open houses: 11:00 AM–2:00 PM. Parking is easier and you will reach buyers who cannot visit during the week.
- By-appointment commuter showings: 6:30–8:00 AM or 12:00–2:00 PM for flexible buyers. Promote as “by appointment” rather than targeting employees.
Avoid scheduling during the most congested minutes of peak arrivals or departures. This keeps roads and shuttle areas safe and avoids disruptions.
On-site logistics that help
- Provide clear parking instructions and avoid directing guests to private shuttle lots.
- If the home is a short walk from a stop, include a simple walking map in the listing packet with estimated minutes.
- If the open house coincides with shuttle arrivals, set a small welcome station at the front entry to guide visitors.
Sample weekly schedule
- Wednesday 5:30–7:30 PM: After-work open house.
- Saturday 11:00 AM–2:00 PM: Public open house.
- By appointment: 6:30–8:00 AM and 12:00–2:00 PM.
Ad targeting and compliance
Stay within fair-housing guidelines when running paid ads.
- Target by geography and interests tied to location or mobility, not by age, parental status, or other protected traits.
- Keep creative neutral. Use property and location images, not people.
- Document your ad settings so you can show your compliance approach if needed.
For official rules and examples, review HUD Fair Housing Act guidance, DOJ enforcement materials, and NAR resources on fair advertising practices.
Quick listing checklist
Use this checklist to prepare a market-ready, compliant listing that appeals to buyers who value reduced commute friction.
- Verify: Drive time, bike time, and walk time to New Albany International Business Park at typical peak periods.
- Verify: SmartRide or shuttle operator, stop location, public vs employer access, and current schedule. Note the verification date.
- Map: Create a simple annotated map with property, business park, nearest stop, and minutes by mode.
- Copy: Use factual, neutral language. Avoid demographic descriptors or implications.
- Media: Add a brief route video or photo sequence to the stop, plus a wide shot that shows proximity.
- Open house: Schedule after-work and weekend windows. Provide parking and walking directions.
- Ads: Target geography and location interests. Keep images neutral and inclusive.
Local verification resources
When you need the latest official details for New Albany and regional transit, start with primary sources.
- City of New Albany official site for economic development and transportation contacts. Use the site to confirm any changes to business park access or shuttle programs.
- Central Ohio Transit Authority for public transit route and schedule information.
- HUD Fair Housing Act overview for advertising guidance.
- U.S. Department of Justice fair housing enforcement for legal summaries and examples.
- National Association of Realtors fair housing resources for model language and best practices.
If you plan to reference an employer shuttle or show stop signage, ask for permissions and confirm any trademark usage rules before publishing.
Ready to market smarter?
When you position commute convenience with precise facts, you save time, attract serious buyers, and stay on the right side of compliance. If you want help verifying SmartRide details, building a clean commute map, and choosing open house times that work, reach out for a quick consultation. You will get a practical plan that turns location into a measurable advantage.
Let’s make your next listing in New Albany stand out for the right reasons. Connect with Unknown Company to get started.
FAQs
What is SmartRide in New Albany?
- SmartRide refers to commuter connections that may include public or employer-operated shuttles; verify the specific operator, routes, and access rules before advertising.
How do I highlight business park proximity without steering?
- Use neutral, factual statements about minutes, miles, stop names, and routes, and avoid language that implies suitability for any demographic group.
What are the best open house times near the business park?
- Aim for weekday evenings around 5:30–7:30 PM and weekends 11:00 AM–2:00 PM, and avoid the most congested arrival or departure minutes.
Can I name specific employers in my listing?
- Only if you state them neutrally and have permission when using logos or trademarks; never imply endorsement or preference for certain employees.
How do I verify commute times accurately?
- Test routes during typical peak windows using mapping tools and confirm shuttle details with the operator; note the date and time you verified the information.
